Your Brand Central Hub
Central hub for Early-Stage CPG Food & Beverage Brands under $1M
AI-powered operational hub for early-stage food & beverage founders doing most of their revenue through independents and specialty stores to track SKUs, POs, CRM, and events instead of $400/mo software.
Ops Systems + Clear Numbers = Real Shelf Growth
The brands that grow don’t run on memory, scattered sheets, and buried emails. They run on simple systems that show what’s selling, what needs follow-up, and where to grow next.
⬇️ What CPGflow helps you do ⬇️
One home for products, stores and orders
Stop digging through spreadsheets, inboxes, and portals. Keep your SKUs, doors, pricing, and orders in one place so you always know what’s live and where.
A CRM that actually fits wholesale CPG
Track leads, buyers, and current accounts with simple stages and follow-up dates. No bloated sales software. Just a clean system for staying on top of real retail relationships.
Sampling and demos tied to real results
See which samples, tastings, and events actually lead to reorders. Stop guessing where to send jars and start doubling down on what moves velocity.
Know your winning stores and losing SKUs
Get a clear view of performance by store, region, and SKU. Spot your heroes, fix weak doors, and catch what’s quietly draining margin.
Built for scrappy brands, not enterprise teams
You do not need a giant ops or expensive software. You need a practical system your team can actually use while growing from a handful of doors to a real retail footprint.
Be ready when buyers, distributors, or investors ask
When someone asks how many active doors you have, who is reordering, or where growth is coming , you have real answers.
So… what do you actually get inside CPGflow?
You’re not signing up for another theory course. It's the real Airtable-based operating system I used to go from a handful of doors to 200+ retailers, plus a simple onboarding plan that gets it live in your business in about a week.
The CPGflow Airtable Central Hub
The 5 core modules that become your operations command center
Module 1 – Products & SKUs
All your SKUs, pack sizes, pricing, COGS, and margins in one place, so you can quickly see what’s profitable and what needs fixing.
Module 2 – Retail Doors & Accounts
Track every store, buyer, term, reorder, sample, and note in one clean CRM, so you never lose context or wonder who to follow up with next.
Module 3 – Orders, Invoices & Cash
See POs, invoices, uninvoiced orders, overdue payments, and deductions in one module, so you know where cash is stuck and margin is leaking.
Module 4 – Farmers Markets & Events
Log every market, demo, tasting, and pop-up, and see which ones actually drive sales, reorders, and retail growth.
Module 5 – Analytics & Performance Dashboard
Door-by-door and SKU-by-SKU analytics that show what to push, protect, fix, or drop, without digging through raw spreadsheets.
Interactive Demo Base with Dummy Data
A fully loaded demo base with dummy data, so you can click around, test the system, and understand how everything works before migration.
Implementation & Training Library
Everything you need to get live in 7 days (without being “good at Airtable”)
7-Day Onboarding Plan
A simple, under-an-hour-a-day plan that takes you from messy spreadsheets to a live CPGflow setup in one week. Each day has one clear goal and one short training.
Full Template Walkthrough
A guided tour of every table, view, and workflow so you know where everything lives, what each field does, and how the system fits together.
Airtable Essentials For CPG Founders
Learn the Airtable essentials that actually matter for running CPGflow, updating fields, creating views, and making simple tweaks as your brand grows.
Data Migration Guide
Step-by-step instructions for moving your current spreadsheets into CPGflow without breaking your setup, losing context, or creating a mess.
Automation & Alert Tutorial
Learn how to set up simple automations and alerts for the moments that matter, like overdue invoices, lapsed reorders, and new POs that need attention.
Your 7-Day CPGflow Roadmap
⬇️ Your first week inside CPGflow ⬇️
Day 1 – See how the system works
Duplicate the demo base, explore the 5 core modules, and watch the high-level walkthrough so you understand how everything fits together.
Day 2 – Add your products
Import your SKUs, pack sizes, pricing, and COGS so your product data and margin math live in one place.
Day 3 – Add your stores & buyers
Bring in your retailers, locations, buyers, and contacts so you can track active accounts, lapsing doors, and prospects in one CRM.
Day 4 – Load your orders & invoices
Import recent POs and invoices so you can see open orders, overdue payments, and uninvoiced orders in one view.
Day 5 – Add your markets & events
Log your key markets and demos, then see which ones actually drove sales or new accounts.
Day 6 – Turn on key automations
Set up a few simple alerts for high-leverage moments, like overdue invoices, lapsed reorders, or new POs that need action.
Day 7 – Start running from the dashboard
Open your analytics, review your top and bottom stores and SKUs, and decide where to focus next. From here on, CPGflow becomes part of how you run the business.
Start with a free demo or grab the full system!
Stop the Subscription Leak
Everything you need to replace $400/mo software
CPGflow Full System
$399
Not $399/month!
USD VAT/Tax inclusive
Pay Once, Own Forever
Get Started Fast
Fully Customizable in Airtable
Built for Early-stage CPG Founders
Includes Implementation and Training Library
Either You Get Control — Or You Don’t Pay
Within 30 Days:
You’ll replace scattered spreadsheets with one clear operating system for your brand — or you won’t pay.
You’ll save hours every week and feel back in control of your business — or you won’t pay.
If that doesn't happen…
We’ll give you your money back. No friction.
Frequently Asked Questions
No. CPGflow is a one-time purchase, not another monthly software subscription.
You can start on Airtable’s free plan. If your base grows past Airtable’s free limits, you can keep using it during their upgrade window and then choose a paid plan if needed.
The free demo is a light preview of the system, not the full CPGflow Hub. It gives you a small sample of the setup, so you can explore Airtable, understand the structure, and see whether the system feels like a fit before buying.
You get the full CPGflow Airtable Hub, all 5 core modules, the analytics views, the implementation roadmap, the training library, the walkthroughs, the migration guide, and the automation tutorials.
No. CPGflow is designed for founders who are not technical experts. The training and onboarding materials are there to help you get comfortable fast.
The system is designed to help you get live in about 7 days with a clear day-by-day onboarding path. You can move faster if you want, but the roadmap keeps it simple and manageable.
That’s normal. CPGflow includes a migration guide and setup materials to help you move things over without turning it into a bigger mess.
Yes. The hub is built in Airtable, so you can customize fields, views, workflows, and structure as your business grows.
No. It is best for early-stage food and beverage brands that want more structure around products, retail accounts, orders, invoices, events, and performance without paying for bloated software.
Yes — your purchase is backed by a 30-day money-back guarantee.
Central hub for Early-Stage CPG Food & Beverage Brands under $1M
All Rights Reserved.
Subscribe here for free
We HATE spam. Your email address is 100% secure